Child of the 1980's - Christmas Toys

                ‘Tis the season to be jolly.  ‘Tis also the season of giving.  As a child, whether in the 1980’s or 2010’s there is always that A1 top of the line gift that becomes the must-have of the year.  It never fails, with the right combination of originality, appeal, and marketing, each year seems to bring forth one particular item that every child begs their parents for.  The 1980’s gave us plenty of those.  Here are some of the iconic toys that made parents trample each other in Toys R Us, KB Toys, Child World, FAO Schwarz, and others.

Cabbage Patch Kids – 1983 – Technically these insanely popular dolls were invented in 1978 by Xavier Roberts.  Initially called ‘The Little People’ they would not be sold, rather adopted, by their owners, complete with name and birth certificate.  In 1982 the dolls were renamed Cabbage Patch Dolls and began being sold through Coleco.  At their peak in 1983 the dolls sold 2.5 million units in one year and in 1984 sales of Cabbage Patch Dolls reached $1 billion.  As of 2012 more than 115 million of these had been sold.

Nintendo Entertainment System – 1986 – Before the NES the home video game market was dominated by Atari and to a lesser extent Coleco.  The Nintendo was quietly released in America in October 1985, gaining steam in popularity in 1986 thanks to games like Super Mario Bros., Legend of Zelda, and Metroid.  In its peak year, 1988, the NES sold 7 million units and more than 32 million cartridges.  Sales reached $1.7 billion and in a true showing of what a juggernaut the NES was the company claims that if not for a worldwide computer chip shortage in 1988 they would have likely sold as many as 40% more cartridges.  They would create another highly sought after Christmas gift the following year when they released the Game Boy.

Rubik’s Cube – 1980 – Created by Erno Rubik in 1974, this handheld puzzle became the highest selling toy of all-time.  It was unleashed en mass upon consumers in 1980 through Ideal Toys.  The cube, covered with moveable colored squares, would sell 4.5 million units in 1980 alone and as of 2014 more than 350 million had been sold.  If you have never been able to solve this puzzle have no fear, even Rubik himself couldn’t solve his product upon its creation.  That being said, the Guinness Book of World Records says that the quickest solve of the Rubik’s Cube is a mere ten seconds.

Teddy Ruxpin – 1985 – This animatronic teddy bear burst on the scene in 1985 with his wide eyes and cassettes put into his back to allow him to tell stories.  At its peak the stuffed bear would have its own cartoon show and sold a million units in 1985.  Created by Ken Forsee it was sold initially through Worlds of Wonder and after that Hasbro and there were more than three dozen story cassettes that one could buy.  Teddy Ruxpin was voiced by Phil Baron who also voiced Piglet in the live-action Welcome to Pooh Corner.  This toy has vanished and been brought back four times including a relaunch in 2017.

Teenage Mutant Ninja Turtles – 1989 – This collection of four anthropomorphic turtles got their start as comic books heroes in 1984.  Leonardo, Donatello, Raphael, and Michelangelo would crossover into television in 1987 and Turtlemania was underway.  A series of action figures through Playmates Toys would sell big in 1988 when the animated series became a Saturday morning staple.  Sales would grow even larger in 1989 and with a live action movie in 1990 TMNT would sell more than 30 million units by the end of 1990 with the franchise being valued at $1 billion by then.

              
         There were plenty of other big hit toys that made 1980’s Christmases fun and shopping for them crazy for our parents.  Did you have any of these?  Were there any other favorites that I missed? I am sure there will be a Volume 2 sometime.  Check back in for more bodacious 1980’s memories!

Click here for my previous Child of the 1980's Blog about Sugary Breakfast Cereals!