Child of the 1980's - Sugar Is A Four-Letter Word

                In today’s world nutritional information is hugely important when it comes to any food product.  Transparency is key as far as calories, fat, carbs, and any sort of additives go.  A healthier lifestyle is something one should strive for anyway, but it has come to the forefront of society especially in the 21^st century.  It’s not as if people did not care about their health back in the 1980’s, it was just that it was left up to a person to make the right choices on their own for what they put into their bodies.  However, it was during this decade that the changes became apparent when it came to certain food additives, especially sugar.  The 1980’s were the decade when sugar became a four-letter word.

                The area where this change was seen most had to have been breakfast cereals.  Perhaps it is because cereal was always one of my favorite things, and still is today, that I had many dealings with these changes.  So where did the changes become most obvious?  In the names of course.

                When 1980 began there were some very popular cereals which had been around for decades.  There was Sugar Crisp, which had debuted in 1949, Sugar Pops, which hit the market in 1950, Sugar Frosted Flakes, which was introduced in 1952, and Sugar Smacks which was released in 1953.  By the time 1985 dawned the cereals were called Super Golden Crisp, Corn Pops, Frosted Flakes, and Honey Smacks.  Why the change?

                Throughout the 1950’s and 1960’s the sugar content in breakfast cereals kept increasing with companies become more brazen when it came to the fact that they were pumping kids full of the sweet stuff.  The counter-culture of the late 1960’s became the turning point as people began to think that maybe it wasn’t great for kids to be eating tons of sugar.  I have always enjoyed my sweet cereals so I am torn on this as I do see their point.  For example, two of the worst culprits of the sugar overload were, and still are, Golden Crisp and Honey Smacks.  Golden Crisp has a sugar content of 51%, meaning that 51% of the cereal’s weight is comprised of sugar, while Honey Smacks has a 55% sugar content.  Now, this is not meant to be some anti-sugar rant, I am just saying that I can see where people were coming from when the backlash against high-sugar cereals came to a head in the early 1980’s.  So a lot of manufacturers toned down the use of sugar, by changing the names, not really by lowering sugar amounts.

                Despite the name changes in some all-time favorites children of the 1980’s like myself were treated to some amazing flash in the pan cereals that could not have been exactly low in sugar.  Do you remember any of these short-lived 80’s breakfast names?  Dunkin’ Donuts Cereal, Ice Cream Cones, Nerds, OJ’s, Powdered Donutz Cereal, Rocky Road, S’Mores Crunch, Waffleo’s , Circus Fun.  They all sound very healthy.

                The 1980’s were definitely a golden age of breakfast cereals.  Even though the pushback against high sugar products was in full swing that didn’t stop manufacturers from creating some memorable meals for kids.  I know I definitely enjoyed my Saturday mornings in the 1980’s about as much as any time of my life, cereal and cartoon were a great mix.  What were your favorite cereals in the 1980’s?  Did you remember when the word sugar was featured in many of those old classics?  Come on back for more sweeter than sweet 1980’s memories!

Check out the previous Child of the 1980's blog all about the Drive-In.