Child of the 1980's - The Happy Meal Age

           “You deserve a break today!” 

The Golden Arches, the king of fast food, and surely a big part of the childhoods of most 1980’s kids, that is McDonald’s.  For me trips to McDonald’s in the 1980’s are associated with birthdays, good report cards, and successful sporting events.  The first half of the 1980’s also included another thing during McDonald’s trips, that being the Happy Meal.  I spent my early childhood years excitedly ordering them during my special trips to the fast food giant, eagerly anticipating the toy inside.

                When I first experienced a McDonald’s Happy Meal they were still a new choice.  The very first were tested locally in Kansas City markets in October 1977 before being launched nationally in June 1979 at a cost of $1.10.  The idea of a colorfully illustrated lunch pail type package aimed toward children is credited to a McDonald’s advertising executive named Dick Brams.  The very first nationally released Happy Meals had a circus wagon design and had handles on top to make it easy for kids to carry.

                Inside of the package children were greeted by a hamburger or cheeseburger, cookies,  and small French fries, in addition to a small drink of their choosing.  This would remain the same until McDonald’s introduced their Chicken McNuggets nationwide in 1983.  In recent years the company has attempted to become more health conscious by giving the options of apple slices and milk in addition to the old standbys.

                The first toys inside the Happy Meals were subpar compared to later years.  Kids would find a ‘McDoodler’ stencil, a ‘McWrist’ wallet, or an eraser shaped like a McDonaldland character inside.  Those characters included Ronald McDonald, Grimace, Hamburglar, Birdie the Early Bird, Mayor McCheese, the Fry Kids, and more.  Children were likely pleased with their toys since there was nothing else to compare them to, today though it would be seen as a disappointment.

McDonaldland Characters

               
      Later in 1979 McDonald’s stepped up their game and had toys in the Happy Meals promoting Star Trek: The Motion Picture.  In the 1980’s the fast food giant would gain a reputation by having some legendary toys in the children’s meals.  Some of the greats include: Changeables which were essentially McDonald’s food products that transformed into robots, McNugget Buddies which were dressed in different occupational costumes, a set of colorful Halloween pails, and the iconic Mac Tonight Moon Man figures.  They also hit on many of the popular kids shows of the 80’s with their toys like Muppet Babies, Fraggle Rock, Chip ‘n Dale Rescue Rangers, Garfield, DuckTales, and more. 

It is easy to see why sales of the meals are still so high.  For example, according to Time Magazine in 2012 1.2 billion Happy Meals were sold worldwide.  Granted not all of the news is great, the childhood obesity rate has grown from 4.2% in 1979 when Happy Meals were introduced to 18.5% in 2017.  That is not all due to one restaurant though.  On a lighter note if you saved any of your toys from that era some are worth good money.  Some of the most valuable include the Roary the Lion Beanie Baby which can go for as much as $750, the 1990’s fad Furby’s are also quite valuable. 

Did you ever have a Happy Meal during your childhood?  Do you still have any of the toys?   Stay tuned for more killer 80’s memories!

Click here for my last Child of the 80's blog all about the Atari 2600!